The Book Marketing Tips & Author Success Podcast is a game-changer for authors who want to thrive in today’s publishing landscape.
Penny Sansevieri and Amy Cornell blend practical advice with deep industry insights, offering something for both new and experienced authors. Authors can expect honest guidance—no gimmicks, no pipe dreams—just straightforward strategies you can actually use. And because this industry can be tough, we keep it light with a bit of humor along the way. If you’re ready to level up your author career, we’ve got you covered, no detail left unaddressed.
Our reviews to date speak for themselves, with a lot of authors raving about what they’re learning and encouraging others to get on board!
We believe in education, and creating a more savvy publishing industry – one episode at a time.
Author Marketing Experts:
X: @Bookgal
Instagram: @therealbookgal
Apple: https://podcasts.apple.com/us/podcast/book-marketing-tips-and-author-success-podcast/id1500195014
What kinds of authors are tuning in?
Honestly, authors in all stages of book publishing and promotion - and it’s actually really exciting (and sometimes surprising) to see who’s listening. We mostly get this info from our reviews and authors who write in with feedback. But we have authors who rely on our show while looking for agents and or publishers, authors who are finishing up their books and thinking ahead about releases, and then on the other end of the spectrum we have authors tuning in that feel stuck and don’t know what they’re doing wrong, or the opportunities they may be missing.
Is the show for marketing DIYers or for finding the right people to hire?
It’s applicable to both, and even authors that fall somewhere in between. Some authors seem to tune in assuming they’ll handle everything themselves, and then they realize they need more support, maybe in very specific areas. We get a lot of authors contacting us about a collaboration after listening to the show, but you’ll also see from our reviews that there are a lot of DIYers out there just looking to do all the right things.
What if I’m still writing my first book?
Take notes! There’s no such thing as being too prepared, and we’d encourage you to zero in on shows that are clearly about production choices, like editing, covers, publishing options, etc. And then the branding shows too, plan ahead for what your goals are as an author brand, because it will only lighten the load as you get closer to publishing that first book.
I’ve been publishing books for a while, can I still learn something?
Absolutely. We have plenty of shows for newbie authors, but things are constantly evolving in publishing and book marketing, and how to best connect with readers, that veteran authors need to stay on top of to ensure the upward momentum continues. We like to think our shows are also really great for authors who feel they’ve plateaued a bit and are looking for new ways to generate quality exposure.
How do you come up with ideas for the show?
We rely a lot on listener requests. We also pull a lot of ideas from the calls Penny does with prospective clients. And Amy likes to add in show topics based on the day-to-day challenges she knows AME clients are having. Publishing is complex, it’s very, very hard to know it all while also writing your next book, and working your everyday job, and giving much needed attention to family and friends, and other commitments, so we aim to be the insurance most authors need to check all the boxes along the way.
Do you ever do author interviews?
We don’t do author interviews, but we definitely encourage authors to send in show ideas, questions, and challenges they’re having. And please send in any successful promotions you’ve done, or let us know if you’re doing something super unique and exciting that’s working for your brand, because we’ve definitely mentioned authors that are doing positive things and will link to their Amazon Author pages in our show notes to give them some love and send traffic their way!
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